Ariel Adams
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Ariel Adams
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I recently mentioned that Tag Heuer affirmed its commitment to Tiger Woods as a brand ambassador. They publicly stated that they would stick by the super star as a face of the brand despite and alleged transgressions. It now looks like they might have altered their position. This is the second time this month that Tag Heuer has had to "restate" an earlier announcement. The first was in regard to the origin on their new Caliber 1887 movement. 

If high collectible value were the only criteria for the best luxury watch brand, the Patek Philippe, nominated for a Luxist Award, would beat the rest hands down. Even in recession stricken economies, Patek Philippe watches are able to achieve record values at auction. The brand almost epitomizes Swiss haute horology. All Swiss made and designed, Patek Philippe sits as a benchmark of modern classic watch style as well as technical innovation. Not afraid of progress, some of their most traditional looking timepieces contain space-age parts.
Patek Philippe is so well-regarded and trusted, that they even developed their own movement certification system, that they only use to rate their own watches. Such a degree of self governance would only be allowed from a brand such as Patek Philippe.
Their timepieces styles are conservative and timeless. Though unlike Rolex, Patek Philippe revels in the frequent release of highly complex, though always still useful mechanical wonders. Their manufacture is responsible for creating the most complex timepiece in the world, a pocket watch produced back in 1989 – which has yet to be trumped. Considered the best watches in the world by many, it would be hard to dispute this statement in a room full of fanatic (and wealthy) Patek Philippe fans and collectors.
Cast your vote for the Readers' Choice Awards at http://www.luxist.com/awards-vote/accessories-awards.




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